Hair on 5th Avenue Case Study
Elevating a Boutique Salon Online
A clean website experience for a long-standing Old Town Scottsdale salon focused on credibility, team visibility, services, and easy customer connection.
ROLE
Designer
PLATFORM
Wix Studio
Industry
Beauty / Salon
YEAR
2025
Overview
A polished online presence for a trusted local salon.
Hair on 5th Ave is a boutique salon in Old Town Scottsdale with more than 30 years serving men and women of all ages. The site needed to feel clean, professional, and approachable while making it easy to explore the team, products, services, gallery, and station rental opportunities.
Design Goals
What the experience needed to communicate.
The project focused on making the salon feel established, personable, and easy to navigate while giving both customers and stylists clear paths to take action.
01
Show the People
Use team imagery to make the salon feel personal and trustworthy.
02
Clarify Navigation
Organize the experience around team, products, services, gallery, and station rental.
03
Build Local Trust
Highlight the salon's history, Scottsdale location, and personality.
04
Support Action
Make contact, location, and room rental information easy to find.
Storytelling Sections
Key moments in the website experience.
01
Homepage Presence
The homepage creates an immediate brand impression with simple navigation, salon photography, and a clean visual structure.
02
Team Visibility
For a salon, trust is personal. The team section helps visitors see the people behind the service and feel more comfortable reaching out.
03
Services + Products
The navigation clearly separates services and products so visitors can quickly understand what the salon offers.
04
Stylist Recruitment
The station rental page gives the salon a dedicated path for attracting stylists, not just customers.
Design System
Clean, refined, and image-led.
The visual direction keeps the experience simple and neutral, allowing team photography and salon imagery to lead the page while the interface stays minimal and easy to navigate.
Palette
Neutral Contrast
Imagery
People First
Team and salon photography build familiarity and trust.
Layout
Simple Sections
Clear navigation makes the site easy to browse.
Experience
Local Action
Contact, location, and station rental paths support business needs.
The Result
The final site gives Hair on 5th Avenue a clean, practical, and professional digital presence that supports both client trust and business growth.
Clear Salon Identity
A simple site experience centered around the salon's team and services.
Improved Navigation
Visitors can quickly move between core sections.
Local Credibility
The site reinforces location, history, and professionalism.
Recruitment Support
Station rental information gives stylists a clear next step.
Project images, trademarks, and brand assets remain the property of their respective owners and are displayed for portfolio purposes only.