Navajo Homes Case Study
Designing a Mission-Driven Housing Story
A website experience created to honor culture, build trust, and communicate a bold vision for the future of housing on Navajo Nation.
ROLE
Designer
PLATFORM
Wix Studio
Industry
Housing
YEAR
2025
Overview
More than a website. A story of home, identity, and impact.
Navajo Homes needed a digital experience that communicated the purpose behind Hooghan Zhóní: a housing model created to support multi-generational living, economic revitalization, and long-term community impact. The site needed to educate, inspire trust, and make a complex initiative easier to understand.
Design Goals
What the experience needed to communicate.
The project centered around storytelling, clarity, and trust. Every section was designed to guide visitors through the mission before asking them to take action.
01
Communicate Mission
Explain why the initiative matters beyond the product.
02
Honor Identity
Use visuals and tone that connect to place and culture.
03
Simplify Data
Turn complex housing and economic stats into clear visuals.
04
Build Trust
Show real people, real construction, and measurable impact.
Storytelling Sections
Key moments in the website experience.
01
Hero Experience
The homepage opens with place and purpose, grounding the story in the landscape and mission before introducing the housing model.
02
Housing Need
Complex housing needs were translated into a clean visual section so visitors could quickly understand the scale of the challenge.
04
Economic Impact
The redesign highlights measurable impact through employment numbers and future job creation, connecting the website to a larger story of revitalization.
05
Home Model
Floorplans and renderings help visitors visualize the home and understand how the model supports multi-generational living.
Design System
Warm, grounded, and story-first.
The visual direction uses earth tones, large photography, rounded content panels, and simple typography to create a site that feels both modern and connected to place.
The Result
The final website presents Navajo Homes as a mission-driven housing initiative with a clear story, strong visual identity, and a more trustworthy digital presence.
Authentic Storytelling
A site rooted in place, culture, and purpose.
Community First
Highlights impact beyond the homes themselves.
Simplified Data
Makes housing and economic impact easier to understand.
Built on Trust
Uses imagery and structure to create confidence.
Project images, trademarks, and brand assets remain the property of their respective owners and are displayed for portfolio purposes only.
03
Manufacturing Story
Photography reinforces transparency, showing that the work is connected to local jobs, real people, and the larger community mission.
