Acronis Case Study
Making Cybersecurity Easier to Understand
A branded presentation system designed to translate complex cybersecurity, cloud, backup, and data-protection concepts into clear, engaging visual communication.
ROLE
Presentation Designer
SCOPE
Design, Information
& Illustration
FOCUS
Technical Communication
Project type
Presentation Design
Overview
Complex technology translated into clear visual communication.
Acronis provides cybersecurity, backup, disaster recovery, and data-protection solutions across a broad ecosystem of technologies and services. The presentation needed to communicate technical concepts clearly while maintaining an established visual identity across a wide variety of slide types.
My role was to transform dense technical information into structured, engaging visuals through presentation design, information hierarchy, custom graphics, diagrams, illustration, and visual storytelling.
Design Goals
What the presentation needed to do.
The presentation system needed to make complex cybersecurity concepts easier to understand while remaining polished, flexible, and consistent with the established Acronis brand.
01
Simplify Complexity
Translate technical products, workflows, and concepts into visuals that are easier to understand.
02
Create Visual Structure
Use hierarchy, diagrams, iconography, and illustration to organize information-heavy content.
03
Maintain Brand Consistency
Work within the established Acronis visual identity while creating a cohesive presentation experience.
04
Support Communication
Build slides that help presenters explain sophisticated technology clearly and confidently.
Presentation Preview
The system at a glance.
The presentation combines bold typography, technical illustration, diagrams, iconography, product imagery, and structured information design to create a visual system capable of communicating a wide range of cybersecurity concepts.
Presentation Journey
Turning technical information into visual stories.
Instead of treating every slide the same way, the presentation uses different visual approaches depending on what needs to be communicated—from platform positioning and product benefits to technical architecture and real-world use cases.
01
Establishing the Platform
The opening establishes the Acronis visual language and introduces Cyber Protect Cloud with a bold, recognizable presentation style.
02
Building the Visual Language
Isometric illustration helps introduce the Acronis platform while giving technical concepts a consistent and approachable visual style.
03
Organizing Complex Information
Core cyber-protection benefits are organized into a modular visual system, allowing the audience to quickly scan and understand multiple capabilities.
04
Creating Visual Moments
Custom illustration and large-format layouts create visual breaks within information-heavy material and help important sections feel distinct.
05
Explaining Product Concepts
Layered cloud imagery and custom graphics help communicate backup and protection concepts without relying entirely on text.
06
Visualizing Technical Architecture
Complex relationships between cloud services, local storage, workloads, and recovery paths are translated into a structured technical diagram.
slide System
A visual system built for technical communication.
The presentation combines established Acronis brand elements with structured layouts, custom graphics, technical diagrams, iconography, and illustration to create consistency across very different types of information.
VISUAL LANGUAGE
Technical + Approachable
Complex technology communicated through clean, engaging visuals.
Imagery
Illustration + Diagrams
Custom graphics and technical visuals help explain concepts that are difficult to communicate through text alone.
Layout
Structured Hierarchy
Clear headlines, focused content areas, and deliberate visual hierarchy make dense information easier to navigate.
Experience
Complexity to Clarity
Each slide is designed around what the audience needs to understand first.
Slide Gallery
Technical communication across the presentation.
A selection of slides demonstrating the visual range of the system—from platform storytelling and technical architecture to use cases, product capabilities, and supporting illustration.
Process
From complex information to clear visual communication.
The work involved understanding technical subject matter, identifying the most important information, determining the appropriate visual approach, and developing slides that communicated each concept clearly within the established brand.
01
Understand
Identify the concept, audience, and communication objective.
02
Simplify
Determine what information matters most and establish hierarchy.
03
Visualize
Choose the appropriate diagram, illustration, layout, or visual metaphor.
04
Design
Build the slide and supporting visual assets within the established Acronis brand.
05
Refine
Polish the final presentation for clarity, consistency, and delivery.
The Result
The finished work creates a flexible visual presentation system capable of communicating sophisticated cybersecurity and data-protection concepts in a way that feels structured, engaging, and easier to understand.
Clearer Communication
Complex technical information transformed into focused visual stories.
Visually Engaging
Illustration, diagrams, and custom graphics create a presentation that goes beyond text-heavy slides.
Brand Consistent
A cohesive visual approach that works within the established Acronis identity.
Technically Focused
Visual communication designed specifically around cybersecurity, cloud, backup, and data protection.
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